Scotts Valley Technology CEO Launches First-of-Its-Kind Wine Community, CrazyAboutWine.com
October 11, 2007
SCOTTS VALLEY - Scotts Valley Chamber of Commerce board member and Entrabase CEO Rich Diaz today announced the launching of CrazyAboutWine.com, a web portal that brings together wine enthusiasts of all types – producers, sellers and consumers.
While CrazyAboutWine.com’s initial focus is the renowned wineries of the Santa Cruz Mountains, Diaz expects the site will soon grow to serve the Central Coast, then the state and beyond.
“There really isn’t a true wine community out there, in the sense of a truly valuable resource where people can get the products, services, and above all information, about the wines and wineries they’re most interested in,” Diaz says.
“CrazyAboutWine.com fulfills an important need that’s missing in our industry today,” said Annette Hunt, Marketing Director for Roudon-Smith Winery of Santa Cruz. “We expect it to help drive awareness of Roudon-Smith among both consumers and industry professionals.”
Diaz’s ardent interest in wine, nurtured at the family dinner table when he was a child, has led him to combine his website and business development expertise with his ardor for the fruit of the vine to create an online wine community, CrazyAboutWine.com.
Ironically, Diaz first realized the unmet online need for a virtual wine community when he opened a popular bricks-and wine shop and bar in Campbell called Tannins. While he was able to provide the hottest wines that his customers wanted, he could see that selling the product actually fulfilled only a small part of the overall need most wine enthusiasts had for their passion.
CrazyAboutWine.com is based on Web 2.0 technology that goes beyond the simple ability to interact with people. The site goes out and pro-actively gathers the info its community needs, whether it’s letting enthusiasts know of events, tasting schedules and the latest offerings from their favored wineries; offering complementary products and services to the community; enabling wineries to advertise and fill their job openings; or, as a future service, providing area restaurants an unmatched venue for letting their most discriminating customers know exactly what they’re serving.
The website services Diaz’s Internet services company is known for are on full display in the community orientation of the site, which enable people to rate wines themselves, comment on the reviews of industry trendsetters like Robert Parker, and share the latest information on virtually every aspect of their favorite wines.
So next time you’re savoring a glass, reward yourself doubly with a visit to CrazyAboutWine.com! |
